Carl Schwartz was born on
July 11, 1949, in Philadelphia, Pennsylvania. Prior to becoming a florist,
he established Cal Shaw and his Orchestra and at the same time he did
stand up comedy and comedy writing. He was part of produced hit records
and achieved much fame, including appearances at the
Steel Pier in
Atlantic City, Breakers Hotel, Garden Pier and the
Ted Mack Show which is
the forerunner for
American Idol and
America's Got Talent. As a comedian
Carl was the opening act for many performers including Dionne Warwick,
Diana Ross & The Supremes, Marvin Gaye, Paul Anka, Louis Armstrong, Wayne
Newton and Gerry and the Pacemakers.
started selling flowers in 1918, when he opened up a kiosk in Woolworth's.
Continuing the family tradition, Carl and his brother, Alan, opened their
flower shop upon their grandfather’s death in 1967. It was a family
business indeed, as both of their parents, Harry and Bunnie, assisted the
boys in the business. The two brothers named the shop Shaw Florist &
Decorators of Huntington Valley.
In 1980 the duo established an institution licensed and certified by the
bureau of private schools of Pennsylvania, the Shaw School of Floral
Design, which became an environment for Carl to spread his knowledge about
the floral industry, and spark an interest in the field for others. At the
school, Carl personally trained some of the most famous decorators in
Philadelphia and the Tri-State area. Marketing, telemarketing,
advertising, shop set-up, and the fundamentals of floral design are
several of the areas in which Carl and Alan specialized.
In 1992, Carl and his brother sold their business, and Carl retired for
six years, though his passion for flowers still lingered. He resumed his
partnership with his brother in 2000 when they opened their popular Center
City shop, Carl Alan Floral Design LTD.
For 42 years Carl has provided floral arrangements for any event
imaginable. He’s known for working within a client’s budget. Carl feels,
for example, that every bride deserves the same care no matter what the
cost of the wedding, and he stresses, “I’ve always felt that I want my
customers to have no less than what I want for my daughter.” With the help
of his staff, Carl provides brides with sample flowers to make it easy for
each bride to specify her ideal centerpieces, bridesmaid bouquets, and
bridal bouquets. Carl’s professional eye and keen touch has led to
international recognition of his creativity. Carl has received numerous
awards, including one presented by The Knot Magazine for best wedding
florist in Philadelphia, The prestigious Mather and Company Award for
floral excellence in designing and another from the NFA (National Florist
Association) for best floral design company in Philadelphia. Carl and his
design team have provided arrangements for events and galas honoring
Sandra Day O’Connor, Joan Rivers, Steve Forbes, Bruce Willis, Angie
Dickinson, Carl Bernstein, Salman Rushdie, Gregory Peck, President Bush,
President Obama and Army Lt. Gen. David Petraeus. Floral arrangements
include design for Samuel L. Jackson, Fergie and Kathleen Turner.
Carl has innovative ways of creating a memorable scene that clients
embrace. Paying close attention to detail and applying his creative
expertise are natural instincts to Carl, as it is a significant aspect of
his profession that he has incorporated over the past four decades. He
will continue to master the art of producing remarkable events.
A noted Philadelphia philanthropist and entrepreneur Carl now resides in
Huntington Valley with his wife Susan. His daughter Allison, son-in-law
Jason and grandchildren Joshua and Sophie live in New Jersey. He has
traveled all over the US and Europe giving seminars on floral design,
marketing, shop set up, advertising and factoring. He is still called upon
today as a member of the elite design team in Philadelphia.
Carl Alan Florist Design LTD. is one of the largest floral design
companies in the region. Carl and his staff welcome you to his 1700 Market
Street location to explore the many ways he and his staff can help you
with your floral needs.
Reviews found on
"We got our wedding
flowers done by Carl Alan, and they did a great job of meeting our needs
with creative, beautiful flowers."
"I intern with Perfect
Weddings LLC, and can I just say that Carl is absolutely wonderful! We do
work with them, and he's so helpful. Last week we had a bride asking for
samples of wheat grass, that literally, I called EVERYWHERE in
Philadelphia, Delaware, and South Jersey within 45 minutes and he was the
GODSEND that finally came through! I don't care if I get married in Tahiti
when I tie the knot, I wouldn't trust anyone else, they're miracle
absolutely amazing! Above and beyond our expectations. Our guests are
still talking about the flowers and how beautiful they were throughout the
wedding ceremony and reception. Carl knew my vision and gave me everything
I was asking for and more."
"Carl has been so
wonderful to work with while planning my wedding. The flowers,
decorations, and everything are gorgeous. I highly recommend him and his
See all the reviews here
At Carl Alan Floral Design
LTD, customer satisfaction is our top priority. We offer the widest
selection of flowers in town, including roses, tropical, and unusual
flowers imported from all over the world. Our arrangements are created
using only the freshest flowers that are gathered right at their peak of
perfection. We are happy to work with you to create precisely the
arrangement you have in mind.
In addition to our fresh
floral arrangements and bouquets, we carry gift baskets and plants.
We provide beautiful, custom-made arrangements for any occasion:
- Business Meetings
Need flowers but
don't have time to drop by the store?
Call us at (800) 595-1742
we can arrange deliveries over the phone, local and worldwide!